It was in 1973 that the adventure of the "Au Baron" brewery began. Alain Bailleux then purchased the last bistro in the village there. There he meets Danielle who will become his wife. Together, they embark on small catering. Later, Alain and his father, retired master brewer, challenge each other; create a craft brewery. This will be done on June 8, 1989 when Gussignies inaugurated the village brewery with Saint-Médard, a beer inspired by the farm-breweries of yesteryear. For a few years now, Florence and Xavier have taken over the reins of the family business and continue to make the Baron prosper by adding a local store where you can buy beers and products from local producers.
