About
We find that the best moments in life — the most memorable — are when we spend time in the company of those who are most important to us. Our beer and spirits are made for these moments.
It all started for us in 1997 when Brett VanderKamp believed that his hometown and the brewing industry were due for a shakeup. And so, New Holland Brewing Company was born in Holland, Michigan near the shores of Lake Michigan.
Today, New Holland is recognized as one of the leading innovators in the revolution of craft brewing and distilling. With nearly 500 team members, New Holland’s craft beer and spirits are sold across the country, and around the globe. Our retail presence continues to grow with two full-service restaurants, a spirits tasting room, two brick-and-mortar stores and an online store.
We look forward to finding moments to connect and enhancing the lives of people around the world.
It all started for us in 1997 when Brett VanderKamp believed that his hometown and the brewing industry were due for a shakeup. And so, New Holland Brewing Company was born in Holland, Michigan near the shores of Lake Michigan.
Today, New Holland is recognized as one of the leading innovators in the revolution of craft brewing and distilling. With nearly 500 team members, New Holland’s craft beer and spirits are sold across the country, and around the globe. Our retail presence continues to grow with two full-service restaurants, a spirits tasting room, two brick-and-mortar stores and an online store.
We look forward to finding moments to connect and enhancing the lives of people around the world.
6.1/10
—
Appearance 5
Aroma 6
Flavor 6.5
Texture 6
Overall 6.5
Aromas are dark malt, raisins and a little brown sugar. Flavors are similar to nose adding and some rum and coconut. Okay body and carbonation. Not bad but nothing special.
Tried
from Bottle
at
Festival Foods - La Crosse
on 06 Sep 2026
at 04:06
8/10
—
Appearance 8
Aroma 8
Flavor 8
Texture 8
Overall 8
Tried
from Bottle
from
Horrocks Farm Market
on 05 Sep 2026
at 00:32
7/10
—
Appearance 7
Aroma 7
Flavor 7
Texture 7
Overall 7
Black pour. Thin tan head. Rum flavored with cocoa nibs and vanilla notes. Palate is all rum.
Tried
from Bottle
from
Beer Run
on 30 Aug 2026
at 22:47
8.3/10
—
Appearance 6
Aroma 9
Flavor 9
Texture 6
Overall 9
Rum, caramel, tar, aroma. Black, thin tan head. Vanilla, rum, molasses, prune. Not a strong coconut presence. Full body, easy carbonation, warm. Quite nice. Paired well with banana pudding.
Tried
from Bottle
from
Beer Run
on 30 Aug 2026
at 22:12
8.4/10
—
Appearance 8
Aroma 8.5
Flavor 8.5
Texture 9
Overall 8
Bottle @ Humleministeriet, Odense. Shared with Peter S.P. Pours Black with a small head. Whiff of coffee and dark fruit and vanillla. Bourbon barrel. Warmth. Alcohol for sure but Well integrated. Not exactly Smooth Thick or syrupy or Big bodied. Pretty old School and perhaps a bit more like an old ale. 4.2
Tried
on 29 Aug 2026
at 20:06
2.8/10
—
Appearance 8
Aroma 3
Flavor 2
Texture 2
Overall 1
2$ can from Chalet Premier. Pour is reddish orange and hazy, looks tasty! Odd artificial fruit perfume on sweet IPA hops nose. Initial flavor is fruit, then after a second or two, that IPA thing settles in. Each swig is just like that. Not sure if I can pick out the fruits listed on the in the description, but it is kindah anonymously fruity. Let me tell you tho, its hard to cover up a bitter IPA unless you go tart or wild. In the middle, getting a cough medicine effect. I don't think I like where this is going. Its leaving a bad taste on my palate for a finish. Sickly sticky. Probably on par with the tangerine and peach space machine. The only thing really good about this session, was the color of the brew. LoL - There, you have it.
Tried
from Can
from
Chalet Premier
on 26 Aug 2026
at 17:45
6.4/10
—
Appearance 5
Aroma 7
Flavor 6.5
Texture 6
Overall 6.5
The somewhat mild aromas are dark malt, roast, cocoa. Flavors are similar to nose but more intense. Add in a bit of coffee. On the sweet side. Medium body and light carbonation. Okay but definitely not worth the 50 bucks I paid.
Tried
from Bottle
from
La Crosse People's Food Co-op
on 16 Aug 2026
at 03:16
7/10
—
Appearance 7
Aroma 7.5
Flavor 7
Texture 6
Overall 7
So I guess the Dragon's Milk name was extended from their line of imperial stout to all their strong beers clocking in at exactly 11% ABV? Not that it matters, but funny. Also, 11% aBV in a 16oz can. I wasn't planning on getting hammered on a Monday night but hey. Pours hazy amber with a sufficiently full head. Nose is surprisingly restrained but shows resinous hops, bready and yeasty notes, I feel that I might be able to smell the alcohol. There's no doubt I can taste it, as apart from the resinous hop flavors and full semi-sweet bready malts, the zing of alcohol comes through hot and heavy, warms in the throat and chest, even on my first very small sip. Bitterness feels restrained and likely because it can't keep up with the gravity of this beer, and its full malt profile. Basically a hoppy barleywine, or the old "American strong ale". Maybe has a cheesy element? there's something a bit weird and funky going on in there. Still its alright, just big and boozy. 4 pack cans from Publix, Oviedo (Alafaya woods). $15.99.
Tried
from Can
on 29 Jun 2026
at 22:37
9.5/10
—
Appearance 9
Aroma 9.5
Flavor 9.5
Texture 10
Overall 9.5
Bottle, 2026 vintage. Rich roasted malt aroma with notes of chocolate, caramel, vanilla, bourbon and oak. Pours deep brown with a thin mocha brown head that has little retention and some lacing. Starts with rich roasted malt, chocolate and oak flavors as well as having a rich, full body and slick, viscous mouthfeel. Finishes impeccably smooth with caramel, vanilla and bourbon flavors as well as a nice warming booziness that warms the belly. Wonderful.
Tried
from Bottle
from
J&K Liquor
on 22 May 2026
at 06:03