In 1853 Jean-Théodore Piedboeuf started brewing. The company mainly developed after 1905 under the impetus of Henri Piedboeuf and his brother-in-law Albert Van Damme. Through the years the company grew strongly through acquisitions. The Piedbœuf brewery merged in 1988 with the Artois Brewery in Leuven to form the Interbrew group. In 2004, it merged with Brazilian brewer Companhia de Bebidas das Americas (AmBev) to form the InBev company. In 2008 it merged with Anheuser-Busch, creating the Anheuser-Busch InBev group. This group has four breweries in Belgium, including the location in Jupille, which was renamed Brasserie Jupiler.
