Brasserie Jupiler

Commercial Brewery in Jupille-sur-Meuse, Liège, Belgium 🇧🇪
Owned by Anheuser-Busch InBev

Established in 1853

Contact
Rue des Anciennes Houblonnières, 2, Jupille-sur-Meuse, 4020, Belgium
Description
In 1853 Jean-Théodore Piedboeuf started brewing. The company mainly developed after 1905 under the impetus of Henri Piedboeuf and his brother-in-law Albert Van Damme. Through the years the company grew strongly through acquisitions. The Piedbœuf brewery merged in 1988 with the Artois Brewery in Leuven to form the Interbrew group. In 2004, it merged with Brazilian brewer Companhia de Bebidas das Americas (AmBev) to form the InBev company. In 2008 it merged with Anheuser-Busch, creating the Anheuser-Busch InBev group. This group has four breweries in Belgium, including the location in Jupille, which was renamed Brasserie Jupiler.

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5
Appearance - 6 | Aroma - 5 | Flavor - 4 | Texture - 6 | Overall - 5

30/VIII/24 - 33cl can from Colruyt supermarket (Lochristi), shared @ holiday in France, BB: 14/III/25, 2418:55 (2024-827)

Clear blond gold beer, big creamy solid off-white head, little stable, adhesive. Aroma: pretty metallic, corn grains, little fruity, yeasty, meh. MF: ok carbon, medium body. Taste: a bit sweet, a little malty, grains, metallic, unpleasant bitterness, fruity touch. Aftertaste: a little bitter, malty, very metallic, more banana, rather unpleasant, not a fan, but it’s a drinkable pils (pale lager, actually).

Tried from Can on 30 Aug 2024 at 16:00


3
Appearance - 3 | Aroma - 6 | Flavor - 6 | Texture - 3 | Overall - 12

Õlle on selline jook, et iga uus kord kui klaasi või pudeli suule tõstad, siis leiad midagi uut, sõltuvalt tuhandest-miljonist pisiasjast, mis hetke olukorda mõjutavad. Seega piirdun iga õlle juures selle tekstiga.

Tried on 19 Aug 2024 at 19:06


4.5
Appearance - 7 | Aroma - 4 | Flavor - 5 | Texture - 5 | Overall - 3

One of the side effects of the global craft beer movement in an old beer country like Belgium is revivalism: long extinct brands (sometimes even styles) are being recreated, in this case the Piedboeuf Extra Pils launched in 1946 by Piedboeuf (now Jupiler) to compete with the then-budding lager market in Belgium. The old name Piedboeuf, once a household name in the Belgian brewing landscape, was up till now only retained for their table beers, but lo and behold, AB InBev apparently saw a necessity to bring up this long-extinct 'pilsje' back to life... I never tasted this quite literal 'father of Jupiler' (which itself was launched in the mid-sixties), but I find it hard to believe that the original version already contained rice, as this revived version apparently does - interestingly so, however, because its successor Jupiler contains corn rather than rice (none of both are generally considered 'noble' grains for brewing of course). Can from a Delhaize supermarket, with indeed a depiction of a long defunct logo. Thick and frothy, snow white, cobweb-lacing, very moussey head on a crystal clear golden blonde robe with 'old gold' tinge and some strings of visible sparkling. Aroma of plaster, soggy breakfast cereals, damp kitchen towels, old cooked rice, the water from a can of corn, rubber, wet gypsum, rainwater, vague background hint of withering grass. Clean onset, neutral, with some minerally carbonation effects even though carbonation in this case is not overly sharp; slick grainy body with the rice adding only emptiness and a whiny sweetish effect, paired with annoying metallic and rubbery flavours, straightforwardly moving into a 'finish' in which admittedly some grassy hops step in to add a bit of end bitterness - more so than in that dreadful Jupiler, I must say, but there is a bothersome 'chemical' kind of plastic-y bitterness as well. Still, the hops do persist in a somewhat peppery way for a few minutes after swallowing (the whole can) which is more than I was hoping for. A tad drier and definitely more hop bitter than Jupiler, so this is clearly the better one of the two for me - but it remains, of course, just as industrial and bland, and not an enrichment for the Belgian beer culture at all, in spite of what AB InBev's smooth talking marketeers try to tell you. Honestly not worse than expected, but my expectations were very low to begin with, of course... I am off to Germany next week and in the land of Lager, hopefully (and very likely) this kind of unnecessary marketing tricks of macro lager brewers will soon be forgotten.

Tried on 10 Aug 2024 at 00:36

gave a cheers!

6

Tried from Draft on 27 Jul 2024 at 14:27


3

#tafelBier

Tried from Bottle on 03 Jul 2024 at 17:49


3

Tried from Can on 17 May 2024 at 22:09


5.4
Appearance - 6 | Aroma - 5 | Flavor - 5 | Texture - 6 | Overall - 5.5

Malt and light hops aroma. Clean malt taste with light bitterness, dry finish.

Tried on 09 May 2024 at 17:44


5.6
Appearance - 6 | Aroma - 5.5 | Flavor - 5.5 | Texture - 5 | Overall - 6

50cl can from Cora in Brussels.
F: medium, white, good retention.
C: gold, clear.
A: malty, bit caramel, pasteurized, bit corny, hoppy traces.
T: medium malty base, bready, watery caramel, some bitterness, medium carbonation, better than Jupiler yet you know what we compare here, drinkable and cheap.

Tried from Can on 01 May 2024 at 18:46


5

Tried from Bottle on 30 Mar 2024 at 18:56


5.6
Appearance - 6 | Aroma - 5 | Flavor - 6 | Texture - 6 | Overall - 5.5

Bottle. Color: Clear golden, white head. Aroma: Grainy. Taste: Grainy, grassy hop backbone. Medium body, average carbonation. Ok pilsener.

Tried from Bottle on 17 Mar 2024 at 16:49


Brewery Stats
Score 4.75
Beers17
Ticks625