Triple fff launched in 1997 by Graham Trott, a cabinet maker by trade who was a keen home brewer. The most popular question we get asked is 'What is Triple fff?'. As many of you know all our beers (Alton's Pride aside) are either song or album titles. Triple fff in music stands for fortississimo and means very very loud.

He installed a 5 barrel plant (20 casks) in one of the units vacated by the now closed furniture factory on Station Approach in the village of Four Marks. The station still operates on the steam heritage Watercress Line which runs ten miles between Alton and Alresford.

The beer names came from song titles of many of the 60s rock icons, Van Morrison, Led Zeppelin and Cream with Moondance (4.2% ABV), Stairway (4.6% ABV) and the well loved Pressed Rat and Warthog (3.8% ABV). The psychedelic 60s did not spawn a song called Alton Pride (3.8% ABV) but that joined the lyrical portfolio and is our number one seller following its success at 2008’s Great British Beer Festival having been voted Supreme Champion Beer of Britain.

The year 2000 saw an expansion into an 18 Barrel plant and finally in 2006 the brewery became what it is today, a 50 Barrel system that's capable of brewing 160 casks of beer per brew.