Geert Demuynck started in 1981 with the national Belgian broadcaster BRT. As a non-beer drinker, he and his colleagues went to the Koekoek in Asse where they served a flat beer (lambic) from a wooden barrel. The interest in lambic, Oude Geuze (Gueuze), Oude Kriek and derivatives was a fact. A lot of research was done, many lambic breweries were visited and participated in events.
Things picked up speed around 2006 and soon after that the guiding started.

2021 was the year when everything got even more intense. Publitasting started. In addition to his own activities, Geert was also active at Brouwerij Timmermans, Devillé and Angerik and a collaboration was started with Brouwerij Eylenbosch, which became the main activity. With its own Stekerij Publitasting, it is the intention to only develop products and make limited editions.