I have been less impressed by New Belgium's Voodoo Ranger line of IPAs than I am at their skillful marketing approach. Do not be afraid to reinvent yourself and be willing to give people what they want in as many separate products as possible. Last week I found a 19.2 oz can of G-Force in the single-serving cooler at the closest supermarket. It is a convenience store-friendly 11% ABV IPA, nothing wrong with that, just part of the strategy. The can is opened and a small bar glass awaits. The appearance is an amber-gold body followed by a large head of absolutely white foam that eventually settles. I smell tropical fruit, yellow fruit and not anything else that can get through. A drink and I can say I was prepared to dislike this beer. But I do not. First off I have to say that any relationship between this brew and a traditional IPA, hazy or not, is minimal. There is plenty of mango flavor, maybe some orange zest, tangerine, white bread and a registering of bitterness at the end. The alcohol will present itself later I trust, I don't notice it very much in the tasting so far. Easy to drink, no doubt on that. The total impression is like that of a fruit flavored malt liquor but more aspirational. Tasty enough. Not a beer I plan to look for later but I would certainly drink one if offered.