Virtue Cider

Cidery in Fennville, Michigan, United States 🇺🇸
Associated Venue: Virtue Farms - Bottle Shop & Tasting Room

Established in 2011

Contact
2170 62nd St, Fennville, MI, 49408, United States
Description
Gregory Hall founded Virtue Cider in 2011. He is known for his 20-year tenure as brewmaster at the Goose Island Beer Company, having won 14 consecutive Great American Beer Festival medals and pioneered bourbon barrel-aged beer with Bourbon County Stout. In the spring of 2011, Hall left Goose Island and embarked on a two-month pilgrimage to study the craft of cider, touring and tasting at top cidermakers in England and France. He brought his extensive experience and innovative style to launch Virtue Cider. In 2013, Hall brought the cidermaking venture as close as possible to one of the United States' best apple-growing states of Michigan and launched Virtue Cider in Fennville, Michigan.

From 2015 to 2023 Virtue was owned by ABInBev. Greg Hall bought the Cidery back in 2023.

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6

Tried on 26 Apr 2013 at 16:12


7.4
Appearance - 6 | Aroma - 7 | Flavor - 8 | Texture - 8 | Overall - 7.5

Sampled at the 2013 Chicago Cider Summit. Pours a dehydrated pee like color with no head whatsoever. Aroma is a bit boozy with some sweet apples and a bit of earthiness. Flavor is more balanced with sweet apple that is slightly dry and has a nice bit of booze in the finish.

Tried on 24 Feb 2013 at 14:15


6.8
Appearance - 6 | Aroma - 8 | Flavor - 6 | Texture - 6 | Overall - 7

Sampled at the 2013 Chicago Cider Summit. Pours a clear peach like color with no head whatsoever. Aroma has a farmhouse note with a bit of a wine note and extremely dry wine. Flavor has extremely dry apple but is over all a bit thin.

Tried on 24 Feb 2013 at 14:07


6.8
Appearance - 8 | Aroma - 7 | Flavor - 6 | Texture - 6 | Overall - 7

Draft at State&Lake at the Wit Hotel, downtown. I finally got to bite into a Virtue Cider. And on a hotel bar tap, too. Color is lighter than the lightest beer out there, with a short, fizzy head that’s gone as soon as you blink. Smell is kind of pale, with just a slight tang of apple juice. I found the taste to be rather light, with tart apple in the back of my throat, just a touch of sweetness. It resists your attempts to swig it down, inviting introspection instead. Seems very fully attenuated, although the abv is no more than most beers.

Tried from Draft on 18 Jan 2013 at 22:01


4.4
Appearance - 4 | Aroma - 3 | Flavor - 6 | Texture - 2 | Overall - 5.5

What a disappointment after loving the RedStreak. Half pint on tap at the Hop Leaf. Looks bland in color, murky puddle water. Almost lifeless, not sure if this was at all carbonated, Norman Style my ass. I think they used some weird yeast on this, tons of off flavors, strong fecal on the nose for me. Flat dead palate did not help. Some mildly tart fruit underneath the mess.

Tried from Draft on 13 Jan 2013 at 22:39


6.6
Appearance - 6 | Aroma - 7 | Flavor - 6 | Texture - 8 | Overall - 6.5


Bottle shared @ Top Hops.
Pale, clear, ginger ale body. Somewhat active.
Perfumey pear & acidy apple peel on the nose. White wine.
Taste is bittersweet. Leafy/herbal. Soda fizz that dies pretty quickly. Touch of dessert apple sweetness. Somewhat yeasty. Small bit of tartness. Mellow acidity. Noticeable sulfites. Calcium/minerally dryness.
A bit too herbal for me. I don’t really get that old wood or hard water taste I associate with English ciders either. Pretty decent though. As long as the price tag is kept in check I will seek these ciders out.

Tried from Bottle on 30 Oct 2012 at 23:30


7.5
Appearance - 6 | Aroma - 7 | Flavor - 8 | Texture - 8 | Overall - 8

Pale yellow with fizzy head. Tart apples, fresh, light wood notes, sweet sugars. Very carbonated. Lightly dry but refreshing. Nice from top to bottom.

Tried on 22 Oct 2012 at 14:25


8.4
Appearance - 6 | Aroma - 8 | Flavor - 9 | Texture - 10 | Overall - 8.5

On tap at the Hill Farmstead Harvest Festival VIP event, Vermont. Pours clear, very pale yellow. Lovely cider from start to finish. Moderately dry with fresh apples, light sugar, mild tartness. Moderate funk in there, light acidity. Stupidly clean and fresh. One of the best American ciders I’ve had.

Tried from Draft on 07 Oct 2012 at 12:17


6
Appearance - 6 | Aroma - 7 | Flavor - 6 | Texture - 4 | Overall - 6

A pale yellow cider with no head. In aroma, nice fragrant apple pulp with light chalky notes, very nice. In mouth, a light mineral tart apple with chalk, acidity, apple skins. On tap at Mash Tun Festival, May 19 2011.

Tried from Draft on 02 Jun 2012 at 18:48


8.1
Appearance - 6 | Aroma - 8 | Flavor - 9 | Texture - 8 | Overall - 8.5

Sampler @ the GI Clyborn location. The color is pale straw. Aroma is drying, slightly acidic, and fruity apples. Well balanced not sweet and very well done for an English style. Flavor is fruit forward than good dryness and mineral apple without the sweet. I really enjoyed this cider.

Tried on 26 May 2012 at 13:24