Virtue Cider

Cidery in Fennville, Michigan, United States 🇺🇸
Associated Venue: Virtue Farms - Bottle Shop & Tasting Room

Established in 2011

Contact
2170 62nd St, Fennville, MI, 49408, United States
Description
Gregory Hall founded Virtue Cider in 2011. He is known for his 20-year tenure as brewmaster at the Goose Island Beer Company, having won 14 consecutive Great American Beer Festival medals and pioneered bourbon barrel-aged beer with Bourbon County Stout. In the spring of 2011, Hall left Goose Island and embarked on a two-month pilgrimage to study the craft of cider, touring and tasting at top cidermakers in England and France. He brought his extensive experience and innovative style to launch Virtue Cider. In 2013, Hall brought the cidermaking venture as close as possible to one of the United States' best apple-growing states of Michigan and launched Virtue Cider in Fennville, Michigan.

From 2015 to 2023 Virtue was owned by ABInBev. Greg Hall bought the Cidery back in 2023.

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5.8/10 Appearance 6 Aroma 5 Flavor 6 Texture 6 Overall 6
5-3-6-3-12 Bottle, shared with Inbreak and friends. Pours yellow with sediments and a few tiny bubbles. Aroma is musty apple peel and pits, with light spicy notes. Medium body, with very soft carbonation. Flavour is tart fruity notes of apples and kandied orange peel with spices. Dry finish.
Tried from Bottle on 06 Mar 2020 at 18:08

EB from 2016
Tried on 13 Jan 2020 at 16:16

7/10 Appearance 7 Aroma 7 Flavor 7 Texture 7 Overall 7
Can from Holiday Market. Pours a clear straw yellow with a quickly dissipating finger of foam. Champagne yeast-like nose with some straw, wet hay aromas. As it warms the funky notes go to the back and apple and some peach open up. Spritzy carbonation with a tart green apple character mid-palate. A touch of brine, then a dry finish. Pretty good for an American cider.
Tried from Can on 09 Nov 2019 at 18:48

7.3/10 Appearance 8 Aroma 7 Flavor 6 Texture 8 Overall 8
Tap. Pours clear pale golden with a small white head. Aromas of sweet apples, vanilla, light oak, pear. Taste is sweet, some vanilla oaky notes, mostly just apples and a bit of pear like sweetness. Dries out.
Tried from Draft on 06 Nov 2019 at 16:54

6.5/10 Appearance 8 Aroma 6 Flavor 6 Texture 8 Overall 6
Bottle from Top Hops a few blocks up from Union Sq. Maybe more then a few blocks. Duvel glass at home. Clear, champagne-y yellow gold. Some floaties by the third pour. Iron, very mineral-y apple scent. Yeast, chalk, sharps, wisp of oxidation. Taste is sharp apples/kiwi/green grapes/lemon. Chalk, light green bitterness, light plastic, not much else. Otherwise dry, well carbed & thin. Always well made, but usually falls short on complexity. If this brand was cheaper or partnered with a more established cidery, I'd be less difficult to woo.
Tried from Bottle on 05 Oct 2019 at 21:22

8.4/10 Appearance 8 Aroma 9 Flavor 9 Texture 8 Overall 7.5
Light gold pour. Sweet apple nose. Sweet Apple taste with sweet fermented apple palate.
Tried on 15 Sep 2019 at 21:41

8.4/10 Appearance 8 Aroma 8 Flavor 8 Texture 8 Overall 9.5
Red pour. Sweet cherry nose. Very sweet cherry taste, like a cherry pie. Nice cherry palate. Wonderful for cherry lovers!
Tried on 08 Sep 2019 at 21:34

7.4/10 Appearance 8 Aroma 7 Flavor 7 Texture 8 Overall 7.5
12 ounce can from Woodman's Appleton, 6/21/19. Clear red, medium sized fizzy off-white head, good retention. Aroma of cherry, cranberry, apple. Taste is cherry pie filling, spice, apple. Medium bodied, dry, tart. Nice.
Tried from Can on 23 Jun 2019 at 20:03

7.1/10 Appearance 6 Aroma 7 Flavor 7 Texture 8 Overall 7.5
12 ounce can from Woodman's Appleton, 6/21/19. Clear gold, thin fizzy white head, poor retention. Aroma of dry apples, tannins, pepper. Taste is pepper, sweet apples, honey, oak. Medium bodied, dry, high carbonation.
Tried from Can on 23 Jun 2019 at 20:02

7.4/10 Appearance 6 Aroma 7 Flavor 8 Texture 8 Overall 7.5
Sampled from the tap at the cidery. Pours a clear light yellow with no head whatsoever. Aroma combines tart and slight sweet but dry apples with a slight hint of oak underlying. Flavor starts with slightly tart apple with a growing dryness and a hint of oak backing.
Tried from Draft on 10 Jun 2019 at 03:19